Essential Duties and Responsibilities:
Architect, configure, administer, and operate the Adobe Analytics platform to measure multi-channel, Omni channel,
predictive, as well as next best message campaigns.
Hands on integrate Adobe Analytics with other Adobe Marketing Cloud products.
Debug, troubleshoot, and fix the configuration and integration issues.
Assess and audit the current state of platform configuration and accelerate remediation plans.
This development role will follow the Agile/Scrum method to execute projects. Define tasks prior to a Sprint. Participate in
daily scrums to provide status.
Work with digital marketing teams (paid media, social media, organic search engine optimization) for reporting in their
areas and merging of their statistics with web analytics, as needed.
Work with product and marketing managers for timely implementation of changes in tagging due to site changes.
Tagging schemas and specifications for existing and new sites and new site features.
General knowledge of tagging and tag management, and the ability to implement the Adobe Analytics platform. Quality
Assurance and debugging of tagging as implemented by the Adobe Analytics developer
Write tagging specifications and documentation that can be used by all development engineers
Discovery and development of new analytics tools and sources of data.
Accustomed to working with analytics tools APIs, RESTful URLs, etc.
Proven experience in enterprise application within a J2EE environment including Java Server Pages, and related
Proven experience in web analytics technology, either Adobe Analytics
Proficiency in HTML, DHTML, CSS, XML, XSLT, SOAP, ExtJS etc
Optimizing web solution and ensuring performance requirements are met
Strong familiarity with search engine optimization and paid marketing of all types Statistical knowledge up to confidence
interval and statistical significance level, including bootstrapping (resampling)
A/B/C and multivariate testing (Adobe Target)
Excellent data visualization and presentation skills.
Absolute must haves walking in the door:
Applicants should be passionate and knowledgeable on the latest digital marketing trends and technologies with 5+ years
of relevant Adobe Analytics development experience
Candidate shall have hands-on development expertise in Adobe Analytics. He/she should be able to set up and manage
the data feeds into Adobe Analytics. Candidate must have used tools and products that enhance Adobe Analytics
Proficiency in HTML, DHTML, CSS, XML, XSLT, SOAP, ExtJS
Individuals must possess excellent communication and relationship building skills, outstanding written and verbal
communication skills, and be able to work effectively in a team environment.
Desire and ability to thrive in a fast paced environment on multiple projects in various phases and under tight deadlines.
Preferred Qualifications (great to have but not absolutely necessary )
5+ years of Adobe Analytics development experience
Adobe Analytics Architect Developer Certification (Adobe Certified)
Adobe Analytic Developer Certification (Adobe Certified)
Adobe Analytics Business Practitioner Certification (Adobe Certified)
Adobe Target Analyst Certification (Adobe Certified)